Project N° 08
Granado
Content Creation
Campaign stillPlate 01
( Project )
MMXXVI

Granado

Granado’s Epoque Tropical was explored as a product-and-ingredient study, with the perfume’s citrus character, especially tangerine, brought to the foreground. The imagery was shaped to feel airy, sunlit, and effortless, evoking a breezy summer in Europe.

Product Study02
Identity
Perfume Ingredient03
Campaign
Product Study04
Detail
Perfume Ingredient05
Editorial
(I)
Brief

The project set out to translate the fragrance’s freshness into a visual language that felt immediate and sensory. Rather than building a narrative around lifestyle, the focus stayed on the perfume itself, letting the ingredients and their brightness lead the composition.

(II)
Approach

I worked with close-up, ingredient-led imagery that highlighted the texture, color, and character of the citrus notes. The direction was restrained and clean, allowing the visuals to speak on their own while keeping the mood light, refined, and summer-forward.

(III)
Outcome

The final content presents Epoque Tropical as fresh, polished, and quietly radiant. It turns the perfume into a visual study of citrus, with tangerines as the central note and the whole set feeling crisp, elegant, and self-assured.

Editorial spreadPlate 06
Detail studyPlate 07
( Colophon )
Credits
Client
Granado
Project
Epoque Tropical
Year
2026
Scope
Content Creation
Direction
BAITO Studio
Photography
In-house
Type
Beauty & Perfumes 
Location
São Paulo
( More work )All projects →