Project N° 04
NUBU
Styling  · Campaign Management
Campaign stillPlate 01
( Project )
MMXXI

NUBU A/W2021-22

NUBU’s Autumn/Winter 2021–22 collection explored geometric forms, sharp silhouettes, and layered dressing through a modern lens, balancing tailoring and casualwear with bright accents of green and blue.

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Identity
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Campaign
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Detail
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Editorial
(I)
Brief

Directly from the designer, with the intention of creating looks that felt relevant to the modern woman’s everyday life. Chic, contemporary, and suitable for the office. The collection needed to work across layering combinations, while also speaking to both women and men through a wardrobe that felt considered, versatile, and current.

(II)
Approach

Focused on building outfits that could stand alone or work together, allowing key pieces to remain highlights while others shaped graphic silhouettes through layering. Accessories were styled to either anchor the look or add emphasis, giving each outfit a clear point of view while maintaining cohesion across the collection.

(III)
Outcome

The outcome was a collection that felt complete, polished, and cohesive, with each look reinforcing the brand’s essence and DNA. It translated the needs of the modern woman into a wardrobe that felt both elevated and wearable, without losing the sharp identity of the season.

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Detail studyPlate 07
( Colophon )
Credits
Client
NUBU
Project
A/W2021-22 Collection
Year
2021
Scope
Styling  · Campaign Management
Direction
BAITO Studio
Photography
HFDA
Type
Fashion Show
Location
Budapest
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