Parisi Hotel

Parisi Hotel is a fictional Parisian boutique hotel concept developed by BAITO STUDIO, designed to feel antique, quiet, and elevated from the very first touchpoint. The project brings together brand identity and interior content in a refined visual world.

The identity was built around a calm, editorial sense of luxury, using elegant typography, a delicate monogram, and tactile applications that feel timeless rather than trend-led. The interior imagery informed the brand direction, creating a cohesive atmosphere where heritage details, soft lighting, and curated textures speak the same language.

A polished hospitality identity that feels intimate, sophisticated, and quietly memorable. It presents Parisi Hotel as a serene Parisian escape with a strong sense of place and a beautifully restrained brand presence.