Cafezin
CAFEZIN Paris is a Brazilian café concept brought into a Paris setting, where coffee is treated with the same care and presence as a refined evening drink. The project blends burgundy, dark brown, and stainless steel with a warm, inviting interior language, creating a space that feels sophisticated, human, and quietly playful.
The goal was to translate a Brazilian café with roots in São Paulo into a Parisian location without losing its identity or warmth. The brand needed to feel elevated enough for day and night, while still carrying the easy rhythm of bossa nova and samba and making everyday coffee feel a little more special.
I developed a visual direction that balanced richness and ease: deep tones, polished metallic details, and a tactile interior atmosphere shaped around comfort, movement, and charm. The identity and space were designed to feel expressive yet controlled, giving the café a personality that is social, welcoming, and distinctly cosmopolitan.
The result is a café world that feels polished without becoming formal, bringing a sense of lifestyle and ritual to the daily coffee moment. CAFEZIN Paris reads as a place that can shift naturally from morning service to late-night atmosphere, while keeping its Brazilian character intact.
- Client
- Cafezin
- Project
- Brazilian Roots
- Year
- 2025
- Scope
- Brand Identity · Social Media · Content Creation
- Direction
- BAITO Studio
- Photography
- In-house
- Type
- Restaurants & Cafes
- Location
- Paris